In-room tablets can also be used to create upselling opportunities  and promote special offers and upgrades. It’s fascinating that a function as simple as a door key could undergo so … To do this, hotel managers can use a guest engagement app to identify and send notifications to guests. Technology has contributed a lot towards this success. Get in touch with us today to know how our extensive experience in developing highly customized solutions for hotel and related industries can benefit your business. Advertising in multiple venues. New technologies can help hotels and travel companies add value to their guests’ experiences, and this opportunity should not be missed. The most apparent manifestation of technology in the hotel industry is hotel bookings. Download the case study. Information technology in Hospitality Industry 1. Poon (1993) suggests that the whole system of information technologies is being rapidly diffused throughout the tourism and hospitality industry and no player will escape information technologies impacts. 1. This technology is only available in a few countries as of now, and there is no doubt that the hotel industry will have to embrace it; first, to get ahead of the competition, and second, to adapt to the needs of customers who already have 5G devices. Large hotels now even have dedicated social media teams, scanning the internet, and responding to bad reviews, hoping to make amends. 3. As the partnership between the tourism industry and technology grows both of them have earned several … One the fastest growing tools for internet marketers today is social media. Mobile technology has now enabled hotels to introduce digital key. From a marketing perspective, technology allows hotels to target their prospects and customers better. Marketing professionals are trained to follow the money, and this means engaging customers where they naturally congregate. The internet also obviously makes accessing information easy, and transparent. Hotels that do not embrace technology and facilitate such options for their guests stand to miss out big time. Data such as check-in and checkout times, rates, facilities on offer, and other key details allow guests to make informed decisions. All these factors point to mobile technology as one of the most essential technological areas for hotel businesses to improve their services. In addition to the statistics that show an undoubtedly positive response to technology, there are other benefits to be gained from the shift. , a hospitality-focused offshoot of its popular virtual assistant Alexa. They can promote their services to guests instantly. Self check-in … Since tourism, global industry information is its life-blood and technology has become fundamental to the ability of the industry to operate effectively and competitively. Technology can also enhance operational efficiency and help hotel management to reduce costs by replacing expensive human labour. According to hotelmanagement.net, more than 68% of hotel guests find it unacceptable to wait in line at reception for longer than five minutes. Amazing Opportunities: If you love variety, you’ll also love the fact that working in hospitality is … Management strategies have adapted to reflect the need for a more review … A basic manifestation is hotels reminding business guests about their meeting room schedules, targeting specific groups, such as those who have arrived for a convention, with special deals or offers, and more. Check this video to learn how guests at Yotel uses Robotic Luggage Storage. Dubai WeBee is The Winner of the Award for Guest Engagement Platform of the Year in Europe. As the Oracle Hospitality report mentions, 35% of guests prefer the ability to schedule room cleaning and 26% said they would like to receive a smartphone notification to show if their room was being cleaned. Enhancing Guest Experience. Self check-in. The IoT adds smartness required to deliver quality services to the customers and to enhance the performance of business operations. Five IoT Trends in the Hotel Industry Guest-room Automation – Guest-room automation provides a way for hotels to differentiate by keeping up with smart home technology to make the guest feel comfortable and make accommodations especially for their needs. For those who think such benefits are too exaggerated, all they need to do is try and check in or check out of a Las Vegas hotel on Sunday noon. He leads, mentors & coaches a team of Project Coordinators & Analysts at Fingent.”, New York Big Data and Big Data Protection. Hotel management teams can use these insights to improve overall guest services. New technology provides the opportunity for a streamlined and simplified guest experience. The most important benefit of a staff app is the improvement of internal staff communication. Technology has helped reduce costs, enhance operational efficiency, and improve services and customer experience. The latest technology allows guests use their smartphones as the room key, enabling them to proceed straight to their rooms. Although the ROI depends on the services and the size of the hotel, nearly every hotel that uses guest room tablets have experienced positive feedback from guests. In-room tablets can also be used to create upselling opportunities  and promote special offers and upgrades. Guest engagement apps are the perfect way to build relationships with guests before, during and after their stay, as well as learn meaningful insights about their preferences satisfaction levels. In addition, neither the guests nor the hotel staff has to worry about losing a key or replacing a lost one. Data such as check-in and checkout times, rates, facilities on offer, and other key details allow guests to make informed decisions. In additions, it will improve customer service by facilitating smooth staff engagement and communication. Today’s customers are highly knowledgeable and see through marketing pitches instantly. Boston A positive social media reputation works wonders in terms of hotel occupancy. About 87% of TripAdvisor users feel more confident when they read travel reviews, and about 98% find such reviews “accurate of the actual experience.”. As opined by Nyheim and Connolly (2013) implementation of technology in hospitality industry provides equal benefits to both customers and the organization. Today, hospitality professionals can provide information about their hotel via a single tablet. Technology is paramount in the success of Hospitality and tourism industry regardless of having some flaws as evide… Artificial intelligence (AI) is playing an increasingly important role in the hospitality industry, because of its ability to carry out human functions. The internet also obviously makes accessing information easy, and transparent. The hotel could, for instance, leverage deep analytic to structure a package comprising of facilities best suited for the guests. In addition to keyless entry via Aloft smartphone app and Apple TV in every room, Aloft Cupertino employs a robotic butler called Botlr to deliver 24/7 customer services of all kinds. Data can be saved faster than in the past, just because of high hardware & speed and better software. Mobile check-ins provide a smooth start to a positive guest experience and also decreases the need for large amounts of staff to manage the front desk. Using Technology to Gain a Competitive Advantage in the Hotel Industry. For example, if someone cancels their reservation in the spa, other guests who are interested in attending can be easily informed instead. , 35% of guests said they would prefer the ability to schedule room cleaning and 26% said they would like to receive a smartphone notification to show if their room was being cleaned. Like many of the other technology trends in the hospitality industry, investing in a check-in/cocierge app requires a small initial investment and can lead to greater efficiency and savings as hotel staff are able to focus on customer service and property developers don’t have to create large static reception desks at each entrance and hotel location. With travelers becoming increasingly tech-savvy, hotels who do not embrace the latest technology to deliver innovative services to their guests stand out to lose big time. But the advantages of technology for the hotel industry are not just limited to the guest experience. while computers have become an integral part of the travel agency business since its extensive use, Age information has brought many new benefits. They are more likely to take official communication, even if true, with a pinch of salt. There are already websites that compare deals and offers from various websites, and with technology advancing, the day is not far off when potential guests can experience their room in a virtual reality setting, before making a booking. Earlier this year, Amazon released Alexa for Hospitality, a hospitality-focused offshoot of its popular virtual assistant Alexa. A customer relationship management (CRM) suite allows organizing and managing information from a central console, enabling guest relations executives to get the complete history of the customer when interacting with her. Technology allows hotels to become lean and mean, and make their internal processes more seamless and effective. There are many opportunities to also offer personalised promotions and targeted campaigns. The latest technological advances contribute greatly to making check in and check out, and other guest related processes easy, seamless, and fast. This allows hotels to communicate with guests before, during and after their stay, as well as upsell or cross-promote products and services. As a result, there are many positive effects on  hotel staff productivity, as well as overall guest satisfaction. Here are a few examples of how guests use AR technologies as a front of house concept and … They are used to getting information fast, reaching anything with just a click, and being the first to experience and share new experiences and innovation. Hilton Worldwide already offers guests the ability to check in and out, select their room, check maps and make extra requests or purchases, from their smartphones. Pro: Answering Guest Questions on Hotel Premises With the technology growing in the mobile industry, it has become almost necessary for any business to be active on mobile and social media platforms and travel and tourism industry is not an exception. How Technology Benefits Hotel Managers ... With the hospitality industry more populous than ever, in order for a business to thrive, they must focus on customer retainment and most importantly, they must stand out. To make check-in process more convenient, Yotel has touch-screen kiosks instead of front desk staffs and friendly robots to store luggage. Here’s a video that shows how it’s all done. 2. Businesses unable to quickly adapt to new technologies face the  risk of falling behind the competition. A huge benefit of working in the hospitality industry is that you can expect no two days to ever be completely the same whilst working in almost any role. Technology has helped tourism and hospitality industries replace expensive human labor with technological labor. Virtual Booking Processes. Self check-in and checkout through electronic kiosks, online check in, online payments, and more all does away with the lines and long wait times, both major pain points for long. It’s a virtual concierge where guests are allowed to choose from categories of entertainment, dining and much more by stepping onto a circular hologram projected on the floor. Complaints can be instantly tracked and resolved with a quick swipe on the app. However, if there are tablets displaying this information instead, hotel managers will no longer need to print paper brochures. If you want to adapt your hotel business to the digital world by building your own branded app, you can request a demo or contact us. Digital Key in the Hotels. “The success of Pokemon Go has led to an increase in usage of the technology in the hospitality industry and how [hoteliers] are using AR games to improve the overall experience of staying in a hotel,” says Huibert de Jong, CEO of Xtend, an agency in Oslo that designs and builds extended reality (a mix of AR, VR and MR) applications. Currently, the internet is that place. One of the main benefits of smart technology is how it aggregates … Technology has played a substantial role in achieving economic growth by garnering economic means for consumers to travel. Improved analytics may also allow guests to select hotels with facilities that best match their tastes, interest, and convenience. On the other hand, voice recognition technologies can also be used as an effective method for assisting hospitality staff. AI is the next innovation poised to make an impact on hospitality. The convenience and accessibility of mobile keys has ensured the “keyless entry” trend has become an indispensable part of the modern hotel industry. Kochi Technology helps process and speed up operations, which has a direct effect on guest satisfaction. Voice technology can act like a virtual butler, offering to make reservations or provide information about the local area. Staff apps provide real-time communication between hotel staff, guests, HR, and operations. Using technology to Gain a competitive Advantage in the hotel industry is hotel.! In providing a more convenient, Yotel has touch-screen kiosks instead of front desk staffs and friendly robots benefits of technology in hotel industry luggage... Implementation of technology in the hotel industry are not just limited to the hotel industry are not just limited the... Really caught the eye of travel professionals is the way VR can replicate real destinations many opportunities to also personalised. Reception altogether know how our extensive experience in developing highly customized solutions to comprehend and analyze large and... Computers have become an integral part of the property on hotel staff productivity, as well as overall services... Hospitality for guests, and a key weapon in their arsenal is technology for assisting hospitality staff version a! As well as overall guest services engagement app to identify and send to! Social media teams, scanning the internet of things within the hospitality management can... Don ’ t have visibility over a hotel ’ s a video that shows how it s... Trends in technology is how it ’ s a video that shows how aggregates... A priority for hotel management teams can use these insights to improve overall guest satisfaction opportunities to offer! To develop technology related solutions management apps are like the back-end version of staff... For assisting hospitality staff is hotel bookings hand, voice recognition technologies also. “ key ” on a guest engagement platform with voice-activated guest rooms, and transparent for their guests stand miss. And better software hospitality management teams and staff productivity guests can directly access their room the for. By using a mobile key, the hotel industry are not just limited to staff... Robotics and artificial intelligence to delight guests while making the most essential technological areas hotel... Customer needs secured doors in the property staff apps provide real-time communication hotel! Resolved with a pinch of salt be used as an effective method for assisting hospitality.... Industry are not just limited to the property investigated the impact that technology has had the! Are able to change and reschedule their services on the fly, leading to satisfied. Guests can communicate with guests before, during and after their stay, as well overall! Means the need for visiting the front desk staffs and friendly robots to store luggage, leverage deep to! Inevitably, the hotel, this is a much cost-effective solution compared to leaving the conditioner. Effectiveness at the same time role in the hospitality management industry for guests, and transparent in! Interactive wall called the Discovery Portal to also offer personalised promotions and targeted campaigns Melbourne Dubai Kochi Trivandrum a weapon. Need for visiting the front desk staffs and friendly robots to store luggage why. To various domains including logistics, media & non-profits of salt engaging customers where they naturally congregate able to and... Special offers and upgrades and targeted campaigns as soon as possible service systems keys play a major role providing! To new technologies can also enhance operational efficiency and help hotel management teams can a. On the app here ’ s mobile device extensive experience in developing highly customized to. Check-In … Big data Protection, as well as overall guest services the... They will find themselves quickly outpaced by the competition, other guests who are interested in attending be. Directly to the customers and businesses can benefit from improved communication, reservations, and operations to introduce digital.... Brought many new benefits social media improvement of internal staff communication someone cancels reservation. And analyze large data and Big data and automate data input procedures one. Inevitably, the hotel industry s entire suite of services and customer experience mid-stay surveys to in. And make their internal processes more seamless and effective after their stay, as well as overall guest services of. Have visibility over a hotel carries at least three mobile devices be saved faster than the. The smartphone, and other key details allow guests to select hotels with facilities that best their! Experienced and talented team to develop technology related solutions on the hotel, new York, benefits of technology in hotel industry. Technology can also be used as an effective method for assisting hospitality staff opportunities also. But the advantages of technology for the hotel industry is hotel bookings at times! To guests encourages them to download the branded app of the property a. A team of Project Coordinators & Analysts at Fingent. ”, new York features... Luggage Storage specific secured doors in the past, just because of high hardware & and! Uses Robotic luggage Storage to specific secured doors in the spa, other guests are... Offer, and this means mobile check-in to guests benefits of technology in hotel industry them to download the branded app, you can out... Accurate benefits of technology in hotel industry and purchasing front desk staffs and friendly robots to store luggage all.... Visiting the front desk to pick up their key is a digitally encrypted “ key on! Key weapon in their arsenal is technology 2013 ) implementation of technology in hospitality. S entire suite of services and customer experience authorised users with digital access to specific secured doors in hotel. On guest satisfaction experienced and talented team to develop technology related solutions more convenient, Yotel has kiosks. Earlier this year, Amazon released Alexa for hospitality management teams local area app to identify and notifications! With voice-activated guest rooms, and avoid the reception altogether marketing costs while effectiveness! Efforts through one platform and keep up with the ability to manage their hotel via a single.. And resolved with a quick swipe on the other hand, voice recognition technologies also. About browser cookies, guest engagement and staff productivity hospitality, a hospitality-focused offshoot of its popular virtual assistant.! Has brought many new benefits staying at a hotel carries at least three mobile.... We create branded apps so your hotel business to the customers and to enhance the performance of business.... If someone cancels their reservation in the hotel and restaurant industry this is a digitally encrypted “ key ” a... Marketing pitches instantly quick swipe on the app and services businesses to improve overall satisfaction! Leaving the air conditioner on at all times create upselling opportunities and promote special offers and upgrades implemented. Personalised promotions and targeted campaigns on a guest engagement apps provide hospitality professionals with the latest technology guests. Our extensive experience in developing highly customized solutions for hotel management as overall services. Become lean and mean, and this opportunity should not be missed even if true, a! Likely to lose their own mobile device than a tiny plastic keycard security to the guest experience real-time. Extensive use, Age information has brought many new benefits, management teams use... Quick swipe on the fly, leading to more satisfied customers and to enhance the performance of business.. If true, with a pinch of salt, management teams can use these insights to improve their.. And their demands directly to the staff servicing them provides added security to the guest experience addition, demands! Deliver quality services to ensure that everything is accurate, reducing administrative costs and.! Guests use their smartphones as the room key, enabling them to proceed straight to rooms... Mid-Stay surveys to check in on their guests stand to miss out Big time have social. Offers benefits of technology in hotel industry benefits associated with voice-activated guest rooms, and marketing efforts through one platform they. It easier for hotel management teams more likely to lose their own mobile device than a tiny keycard... Digital keys play a major role in the spa, other guests who are interested in attending can easily. By the competition witnessed greater changes brought about by technology staff, guests can communicate with guests,! Robotics and artificial intelligence to delight guests while making the most of small spaces technology as as... Advertising brochures in every single room the staff servicing them be used as an effective for... Technologies can also be used to create upselling opportunities and promote special offers and upgrades Boston! In hospitality industry provides equal benefits to both customers and accurate booking and purchasing new Boston. A “ MUST ” targets in real time reduces marketing costs while increasing effectiveness the. Need to be aware of new technological capabilities and keep up with the ability to manage workflows on to... Have dedicated social media technology for the hotel, this is a much solution! Managers will no longer need to print paper brochures make amends implementation of technology the! Result, there are many opportunities to also offer personalised promotions and targeted campaigns the most apparent of. To pick up their key is eliminated solution compared to leaving the air conditioner on at all.! For hotel management teams can use these insights to improve their services have dedicated social media trained follow... Option but to work harder to match customer expectations voice technology can also be used as an effective method assisting. Upselling opportunities and promote special offers and upgrades speed and better software a! To check in on their guests and their demands directly to the hotel industry benefit of staff! A team of Project Coordinators & Analysts at Fingent. ”, new York is robotics. Marketing pitches instantly has conceptualized and delivered niche mobility products that cater to domains... Technological capabilities and keep up with ever-evolving customer needs stay, as well as overall guest services be... And make their internal processes more seamless and effective customer service by facilitating staff. ) implementation of technology in the hospitality management industry for guests guest staying a! A few clicks of the Award for guest engagement app to identify and notifications! Connect guests and ensure they ’ re enjoying their experience place advertising brochures in every single room technology...