Jul 10, 2013 - blade | negative space #logo #design | there's a blade in the "a" - clever | [Subversive Design] Negative space in a design is the one that the designer leaves vacant without creating anything in it. so who’s right? I have a tie vote of Ryan Biggs Associates, and FreemanWhite. and that’s what counts in the end. The Human logo is my personal favourite. Very clever :). I wish I had thought of doing something like this for my own company. http://www.fillmoreposter.com/. The term negative space has been used to describe space where there’s no color or graphics. I love using Negative Space in Logo. I have a few non-design people that will give it to me and I find things I missed or never thought of all the time. Not necessarily utilizing negative space, but I had a similar moment when I first realized the Milwaukee Brewers logo was an M and B. Not sure if anyone mentioned this, but the BigTen logo from the U.S. college football league is a brilliant example of problem solving using negative space. It spurs the creativity. It may not. Design-led work tends to be focused on the craft aspect of design and often gets caught up in the concerns that make this logo problematic for the reasons I’ve already mentioned. One cannot exist without the other, and of course we know which one is a product of the last 50 years. Just a great collection! These businesses need good design, recognizable design, appropriate design, based on a truth about their business that gives them the tools to tell their brand stories. All too often, we hear clients come back with ‘I don’t like it’, and that’s acceptable from a client who doesn’t understand why they don’t like it! Create a symbol by combining letters. A central strategic insight demonstrated across a whole experience is what’s required for a really strong (and memorable) brand identity. obviously there is value to such discussion. To be honest I think I will personally scream if I see that FedEx logo mentioned in any more blogs …. I first saw the peacock, and all I could see was a peacock pooping. Some seem not to have a great effort behind the elaboration as others show a lot work. Customers don’t own our brands but it may sometimes make sense to treat them as if they do. Thanks again. 2. Sometimes you just need a distinctive marque, which this is. I didn’t see the hand in myfonts till someone pointed it out in the comments. Mar 9, 2014 - It's tough to beat some clever use of negative space. Starbucks has many other types of marks that make up it’s brand experience. The all logos are creative and cleverly used negative space. In the Toblerone logo, negative space creates a bear in the peak of the mountain. I love this style of logo! This space may be inside the main design or outside of it. classic. Negative space is an inspiring field in the design world, where designers use the alternative color in a graphic to make a dual imagery and representation of a product. Always been a fan of this one. Now I wonder how I could I not notice the most obvious thing in my office. I have one peacock for our food for thought: CNBC. In the early 1990s the BigTen league expanded from 10 to 11 members, making the logo and name someone obsolete. love that egg n spoon logo wow! http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/1/48932/581867/WaM_800.jpg, Google “pittsburgh zoo logo”… great use of negative space, http://www.bigten.org/sports/m-footbl/big10-m-footbl-body.html. Perfect!! Surely had a friendly chuckle at the timeless FedEx example; but I think my favourites are the Martin Newcombe and Guild of Food writers. I wonder if you asked the women who buy jewellery from Snooty Peacock what the difference between a brandmark and a logo is would they know? I completely don’t get the WWF though, it baffles me. There are 11 universities in the Big 10 with the addition of The Pennsylvania State University in 1990. Explore. “Guild of Food Writers logo” is genius! David I remember seeing your “Ehrhart Wine” concept posted on your personal blog a while back. That doesn’t mean you can’t use them and make them work in a meaningful way, but that using your negative space adds a dimension that can make up for details and color if you choose to keep them to a minimum. I caught them all and felt silly for NEVER having noticed the arrow in FedEx before this. http://capitals.nhl.com/index.html. Great post, David! I took another look at it and it looks more like a menstruating peacock instead of pooping. I meant to say also, that I do think this is an excellent logo BECAUSE I can quite easily see all three elements of the brand (woman, jewelry, peacock) without having to work out a puzzle! To better illustrate my point about the difference between a logo and brandmark, brands are made up of various types of marks that not only signify the experience but also determine the experience. And Thanks for stopping by my site to give me some much needed advice. http://www.graphicstillandmoving.com/franklinwolfe.php. Both design-led agencies and strategy-led brand consultancies are concerned with how and why brands exists. I often wonder if we shouldn’t play around with ours. Very good selection David, I enjoyed it very much. Hats off to Ryan Russel, that really is clever use of negative space. In simpler words, a negative space logo design is a design that uses an image’s background to depict another image. It makes people look twice. While not all situations call for extensively using negative space, there are some clear benefits to consider when you create your logo. It’s tough to beat logos that show some clever use of negative space. Posters from the 60’s and 70’s, for Bill Graham concert venues, were great in their use of negative space. I’ve never noticed the arrow in FedEx either… An issue might then be whether or not Snooty Peacock’s consultants are qualified to make this distinction. Negative space is not just an artistic effect it can make your brand unique and multi-concept. Would they care? no pun intended David, concerning the “case” choice for the bottle? Absolutely brilliant work. Thanks for sharing, David. All I would like to finally add is this. one of my favorites, I can’t believe I never noticed that arrow in the Fedex logo!! You could put lots of different typefaces with it and it’s still a nice symbol. Henri Erhart does it for me! Article by Darold Oniwa. The Snooty Peacock mark is self-contained as a brand. The negative space is used to define the outline of the logo. It would be interesting to see these logo used on different colours in different contexts to see how they work. I agree with you that your Henri Ehrhart monogram works with the ngative space from the uppercase E. Thank you David for this great collection! It’s just a logo and, to my points, not a brandmark. I think logos that involve negative space are the ones that wow me the most. Instead of changing the name, a numerical eleven was carved out of the text: BigTen, in between the G and the T. A brilliant solution. It seems that the use of negative space really adds a “timelessness” to logos, as fonts and colors can lose favor, but a quality, striking image lasts. It was ED Electric??? Actually the H F W landshare site was launched on April the 9th 2009. Really love these. Yep, it's the bits you leave blank and a lot of the time what you decide to leave blank is as important as what you fill with details. The Yoga australia has the australian map in it, right? Thanks very much for picking up the book, Charlotte. Goodness knows how many you’re up to now. Outstanding. I’ve never liked the Mouse one! A logo-based approach to taking the business beyond a boutique brand does sometimes work but it is very hard work. University of Kentucky logo – UK with negative space image of the clock tower. 2008–2021 Logo Design Love. Great collection! hadn’t seen that one before. Hartford Whalers, by Cummings & Good (thanks Jeff). 3. The best logo used negative space to show the importance of Africa Safari. Hi there, Brand determines the organisation. Tony Spaeth, corporate identity pioneer, 1934–2021. Typefaces and colours are basic design tools expected of any business whose identity has been attended to by a designer. Not too shabby. To the extent that it is an end in itself. Amazing! The difference between a logo and a brandmark cannot be so easily dismissed. Yes – Yoga Australia is a great logo, only worry is – where did Tasmania end up! Definitely the Recycle Taiwan one. Great collection!! Always loved the MyFonts hand, but I totally not get the negative space in FedEx and must say that it looks awful. Except for maybe The Partners, the rest of the agencies you quote tend to produce design-led work. I worked on the Consignia brand. The mark is beautiful and clever. Drawing Techniques. I’m sure the Partners, Minale Tattersfield, Bob Gill, Chermayeff and Geisier, Pentagram etc would disagree. But right now if you ask me that…maybe I choose FedEx, because it’s so subtle that I didn’t notice the arrow until 3 or 4 years ago because someone told me. This post on negative space logos is one of many favorites! Remember the 1971 old siren, she looked more like a sea hag with large breasts. What I see is a nice clever logo for a small-alternative-jewelry-shop. Awesome logo’s, especially the Dolphin House and panda logo! A black bat or a yellow screaming mouth (well, a child’s one with 4 teeth). Maybe the owner just want to have a quiet life and have his/her little shop and just that. But I’m not Ryan, he’s obviously quite happy to have put this work out there (into the Logo book) and have it digested by thousands of designers. I think in this cases, and brandmark maybe is not suitable. Whalers logo was designed by CT-based Cummings & Good. Drawing Techniques. I really believe that it’s an art for a designer to create a successful logo using negative space and it’s an aspect of design that gets my mind up to all sorts of mental gymnastics. Bedford Whaling Museum logos offset the letter a every one else dismiss design led solutions, individual. Iconic when they can be attributed entirely to its logo to the audience and help stay! 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