There are many reasons why Apple … Rethink the Need for Advertising. Best Way to Sharpen a Chainsaw Step by Step. The current male to female user rate is 60.8% and 39.2%. For Apple, the prices are used to reflect high innovative, quality, and sophisticated products. Teenagers are considered one of Apple Inc.'s target markets. But nowadays the market has become very competitive and lots of smartphones … Apple is able to combine these two features and develop products that integrate customer experience into design, thereby creating a brand and establishing a good market share. Here's who's buying what at Apple , according to Slice: -- A higher percentage of customers who buy the iPhone, Macbook Air, Macbook Pro, and Apple TV are between the ages of 25 and 34. You also have the option to opt-out of these cookies. Apple Inc.'s target market is customers with unique needs when it comes to the purchase of electronic gadgets. Grab that must-have cell phone along with the right accessories, and get ready to explore the endless possibilities of the … 8 Simple Ways You Can Make Your Workplace More LGBTQ+ Inclusive, Fact Check: “JFK Jr. Is Still Alive" and Other Unfounded Conspiracy Theories About the Late President’s Son. This category only includes cookies that ensures basic functionalities and security features of the website. In the Marketing strategy of Apple, it has three target groups One is the music lovers who are targeted by the Apple Ipod and Itunes. Their average twelve-month price target is $117.26, predicting that the stock has a possible downside of 13.06%. 43 Wall Street analysts have issued ratings and price targets for Apple in the last 12 months. Customers want a streamlined, intuitive way to … This target market is not a specific segment, but unique users from different segments. A perfect example is when Apple introduced the iPod. Necessary cookies are absolutely essential for the website to function properly. Till 2011, the very product market was not gender-dominated. and there are software services as well like iCloud, iLife. Apple segmentation, targeting and positioning represents the core of its marketing efforts. My interest areas are Economics, Financial Analysis, Stock Analysis, and Business Strategy. iPhone Target Market Students at any level, in fact, are iPhone target demographics because the use of an Apple product is a bit of a status symbol. A good customer experience requires that a company utilizes the best of the product developed. Such as the smart, compact devices are more used by people of the 20-45 age group. Top 10 blogs in 2020 for remote teaching and learning; Dec. 11, 2020 1) Middle/Upper income folks who are willing to pay a bit more for a better user experience. Simon Sinek’s Golden Circle theory of how successful organizations communicate describes why Apple’s marketing communication resonates with its target audience. iMessage, iMovie, iTunes and so on. Hardcore Loyalists: this category of the market is specified as loyal customers. The target market for the iPhone is mostly youths and working professionals in the age of 18-35 who are brand and style conscious. Target Market Usually, a business would study the market and identify the segments that it will specifically target, and that will figure greatly in its overall product development and strategy. Therefore, the loyal customer base is also a very crucial market for the company. How to increase brand awareness through consistency; Dec. 11, 2020. There are two types of market segmentation. Let’s begin the journey with Apple products and target market analyses. The company then builds a product around the experience accordingly. A COVID-19 Prophecy: Did Nostradamus Have a Prediction About This Apocalyptic Year? What Is the Target Market for Apple Inc.. 54% of Apple users buy nothing but Apple products in the future. Although Apple is considered a premium brand and many products come with a premium price tag, teens are consider one of the primary Apple target market demographics. Apple follows blue ocean strategy to distinguish & differentiate itself from other smartphone players in the market. Apple’s marketing is so effective, in fact, that it has become a benchmark for other companies who want to achieve the same global popularity, revenue growth and staying power. What a beautiful business model. So, the target market of Apple Inc, is undoubtedly conserved in close to standard to high payroll individuals. Apple’s Target TV Market Apple’s original charter for TV+ was high-quality, potentially award winning, original content story telling. Segmentation involves dividing population into groups according to certain characteristics, whereas targeting implies choosing specific groups identified as a result of segmentation to sell products. How to Select the Best Reciprocating Saw Blades? This implies that Apple's customers spread across the demographic, social and economic factors that influence consumption. These consumers love new gadgets and technology and some of these could be loyal to the Apple brand as well. https://www.statista.com/statistics/203060/iphone-users-in-the-united-states-by-gender/, https://apple.fandom.com/wiki/List_of_Apple_products, https://9to5mac.com/2020/01/28/apple-hits-1-5-billion-active-devices-with-80-of-recent-iphones-and-ipads-running-ios-13/amp/, https://www.celebritynetworth.com/richest-businessmen/companies/apple-net-worth/, Economic Factors of PESTLE Analysis Affecting Business Organization. To be the Best Source of Business Strategy & Analysis. Apple Inc understands the need for market segmentation and thus operates in different market segments. Apple has a legendary focus on the customer … The high price target for AAPL is $160.00 and the low price target for AAPL is $60.00. Apple iphone Target Market. The solitude age group is 22-55. Primary customer targets is the middle-upper income professional to coordinate their busy schedules and communicate with colleagues, friends and family. Apple Inc. is perceived to defy the law of marketing and employ a rather unique marketing strategy where the company’s products are made to suit different end users’ specifications. And finally, the apple watch, tv apple and accessories users are from 20-45+ age. People who are consumers, who are affluent enough to make purchases. It’s tempting to drop lots of cash on PPC ads … I have finished my graduation with a major in Economics. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. ‎Multifamily and marketing insights to help real estate professionals and apartment investors with the market research and marketing tips they need to grow their portfolio. Let’s look at Apple’s market analysis. CEO Compensation and America's Growing Economic Divide. Students, executives, managers, professionals are the primary target market of Apple Inc. 64% of Apple product users tend to have college degrees. This website uses cookies to improve your experience while you navigate through the website. So, the apple users get addicted to the product working style. How to Grind Coffee Beans And Store At home? ... as we maintain our target of reaching a net cash neutral … Each week, John Casmon speaks with multifamily apartment investors and marketing specialists to talk about emerging markets, mar… but they have made app stores as in apple products available in 155 countries. Differentiate the iPhone from other PDA’s on the market. They are career-oriented and lead an active social life. APPLES TARGET MARKET ; APPLE COMPETITION ; Jessica Saini 8F: apple inc. one of the worlds leading companies Apple Inc. was created on April 1st 1976 by the founders Steve Jobs, Steve Wozniak and Ronald Wayne. The initial Apple Company’s goal was to achieve a 1% share of the market in two years and to grow it to 10% in 5yrs (Apple.com, 2011). The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Apple competitors and includes Apple target market, segmentation, positioning & Unique Selling Proposition (USP). Create an Experience Ecosystem. I am a contributor to the Strategy Watch. We'll assume you're ok with this, but you can opt-out if you wish. This is because teens are attracted to the value of an iPod and this translates into wanting iPhones, Macs, and other products later on in life. What Are The Pros And Cons Of Starting A Freezone Company In UAE? Choose from contactless Same Day Delivery, Drive Up and more. The company has its next-generation stores in 25 countries, including Brussel, Dubai, China, London, New York, San Francisco, etc. So, the target market is expanding in the male market spontaneously. Their success journey is inspiring and their market is still expanding. We can say that the apple market is wealthier, more educated and older than the rest of the cell phone users as the company offers premium service. 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